The renowned sports betting platform, bet365, makes a triumphant return, perfectly timed for the start of the Premier League season! Their latest worldwide marketing push, dubbed “Never Ordinary,” debuted spectacularly during the Burnley versus Manchester City clash. However, there’s an unexpected element: the advertisement centers around the sport of curling.
Picture this: a lone curling stone is released, igniting a global sensation. The sport skyrockets in popularity, captivating individuals everywhere with curling mania. The advertisement skillfully portrays this exhilaration, showcasing jam-packed arenas, lively taverns, serious news segments, and even tattoo shops. It embodies the excitement of the unforeseen, something bet365 understands quite well.
Chloe Shrubb, the global brand marketing head at bet365, highlights that “live” wagering is ingrained in their essence. This campaign serves as a potent reminder that bet365 distinguishes itself from the competition – they are unique, they are daring, and they are anything but conventional.
This cinematic campaign was realized through a partnership between Drummond Central and bet365, filmed over three weeks in Madrid, Barcelona, and Los Angeles. The 60-second “Never Ordinary” masterpiece was helmed by Academy Award-winning director, Jacques Deriscol, with Tom Cartwright overseeing production. Elevating the visual experience are the breathtaking special effects crafted by The Mill.
Prepare to witness “Never Ordinary” across all platforms, as media agencies worldwide, including Media Republic in the UK, launch the campaign across all channels.
The driving force behind bet365’s innovative path, Kevin Lynn, exudes enthusiasm. He reveals that the brand’s revitalization stems from a straightforward yet compelling notion: within each sport, even the most unforeseen, resides a spark of pure wonder. bet365’s renewed objective? To make every sport feel as exhilarating as renowned leagues like the English Premier League, the NFL, or the NHL.
This transcends a mere slogan; it represents a complete metamorphosis they’ve dubbed “Uncommon.” Envision it as a vibrant element interwoven into every engagement with bet365, from their application to their social media presence, their collaborations, and even their customer support. It’s about injecting that “Uncommon” dynamism into every interaction.
And it extends beyond the excitement of the game. bet365 is integrating responsible gaming into the very essence of “Uncommon.” Expanding upon their “PLAY SAFE bet365” initiative, they will debut a dedicated advertisement under the “Uncommon” umbrella, placing their dedication to responsible gaming at the forefront.
Alex Sefton, bet365’s Chief Marketing Officer, encapsulates it: “We’re delighted to introduce ‘Uncommon’ to the world. This marks a pivotal juncture for bet365, underscoring not only our current position but also our inspiring vision for what lies ahead.”
“Uncommon” commences on August 11th, deploying across digital and traditional channels in significant markets such as the UK, Ireland, Denmark, and Sweden. This is a global dialogue, and bet365 is utilizing every resource at its disposal – from digital strategies and public relations to strategic alliances – to ensure the world takes note.
