The iconic Churchill Downs Racetrack has teamed up with Venuetize to modernize its financial transaction methods and elevate the guest journey. This initiative reflects the growing movement toward digital transformation and contactless transactions, not only within the wagering sector but throughout the United States.
Venuetize is recognized for its mobile wallet solutions designed to optimize the mobile experience, particularly for sports enthusiasts and those who enjoy placing bets. Their latest application, available on both iOS and Android platforms, provides a suite of functionalities such as ticket management, venue maps, wayfinding, and other user-focused features, all of which Churchill Downs can now seamlessly incorporate.
Jon Romm, Chief Executive Officer and founder of Venuetize, conveyed his excitement about empowering premier clients like Churchill Downs and their patrons. He underscored their dedication to transforming the horse racing customer journey through robust collaborations and ongoing advancements. This alliance holds particular significance in anticipation of the forthcoming Kentucky Derby, a pinnacle event in the world of horse racing, where they aspire to connect sports, entertainment, and the excitement of gaming.
Casey Ramage, Vice President of Marketing, Brand, and Partnerships at Churchill Downs, emphasized their commitment to pursuing avenues that enhance the technological engagement of fans and attendees. The partnership with Venuetize will enable Kentucky Derby aficionados and Churchill Downs supporters to immerse themselves in the thrill of their races year-round.
Churchill Downs Incorporated recently secured a lucrative agreement with FanDuel, designating them as the primary sponsor for the Kentucky Derby over the coming years. This strategic maneuver is a testament to their ambition.
This development follows CDI’s decision to divest nearly half of their wagering subsidiary, United Tote, to the New York Racing Association. Clearly, they are implementing significant changes.
Adding to the excitement, this news coincides with Churchill Downs’ announcement of a remarkable $582.5 million in revenue for the second quarter. Furthermore, the Kentucky Derby, held at their Louisville track, shattered wagering records this year. CDI is undoubtedly experiencing a period of great success!
