BetMGM is elevating its offerings through an expanded collaboration with Sportradar. They are leveraging the robust capabilities of the NBA’s official optical tracking data – imagine highly granular player movement analysis – to provide enthusiasts with live betting lines and wagers that shift as rapidly as the contest itself.
This represents a significant development for BetMGM, empowering them to introduce innovative prop bets, in-play betting choices, and the popular same-game parlays. Sportradar is equally enthusiastic about this alliance, particularly as it enables them to further utilize the data they receive from the NBA.
Regarding the data itself, we’re discussing 29 data points captured for each player! This represents an exceptional level of granularity. Both organizations are eager to witness the growth of this partnership, especially with the new NBA season already in progress. It’s poised to be a resounding success!
The upcoming National Basketball Association season promises to be massive! Thirty franchises will compete across eighty-two matchups, with the league’s inaugural mid-season competition tipping off in November. The action is intensifying beyond the hardwood as well – BetMGM is making a significant push into the United Kingdom market, partnering with Kambi Group (the powerhouse behind LeoVegas’ sports betting platform) to make a major impact.
