AstroPay, an international payments company, is pleased to unveil a landmark collaboration with the Sri Lanka T20 cricket squad. This exciting venture represents AstroPay’s initial entry into the realm of international cricket.
The agreement includes prominent placement of the AstroPay logo on the sleeves of the Sri Lanka team’s jerseys and training attire during the much-anticipated ICC Men’s T20 World Cup, hosted by the United Arab Emirates and Oman from October 17 to November 14, 2021.
Mikael Lijtenstein, AstroPay’s CEO, conveyed his enthusiasm for this new endeavor, remarking, “Although we possess a rich history of fruitful collaborations in football, we are incredibly eager to broaden our scope into the world of cricket, a sport deeply rooted in the hearts of millions throughout India and the subcontinent.”
This alliance presents a distinct chance for AstroPay to elevate brand recognition in crucial markets such as India, where cricket enjoys unmatched popularity among all societal demographics. The team’s digital platforms will also display the AstroPay logo, further augmenting their visibility.
Ashley De Silva, CEO of Sri Lanka Cricket, expressed his positivity regarding the partnership, stating, “We are thrilled to welcome AstroPay to our group of sponsors. We are certain that this collaboration will grant them exceptional brand exposure throughout the ICC Men’s T20 World Cup.”
Established in 2009, AstroPay has been committed to making online transactions effortless and secure for businesses and consumers in developing economies. This partnership with the Sri Lanka T20 team signifies a strategic step to further cement its presence within the South Asian market.
A top payment solutions company, AstroPay, is expanding its reach worldwide. With an established presence in areas like Latin America, the firm is extending its knowledge to individuals and enterprises throughout Europe, Asia, and Africa.
