The departing UK National Lottery manager, Camelot, is touting its levels of retailer contentment. A commissioned study revealed that 75% of retailers expressed overall satisfaction with Camelot’s management.
This positive feedback emerges at a curious juncture for Camelot, having recently relinquished the National Lottery license after a 28-year tenure. Considerable discourse has surrounded this development, with some suggesting Camelot is attempting to generate favorable publicity. They highlight that an impressive 95% of retailers reported being either satisfied or highly satisfied with their services.
Notably, the report omits any reference to the license transfer to Allwyn Entertainment, an entity owned by Czech billionaire Karel Komárek. Furthermore, it neglects to mention the subsequent legal challenge initiated by Camelot, which retains the potential to reach the High Court.
Instead, Camelot attributes its accomplishments in expanding lottery revenue and enhancing retailer satisfaction to a strategic assessment undertaken in 2017. This initiative prompted them to double the size of their retail team and allocate a substantial £20 million (approximately $25 million) towards enhancing customer engagement.
Jenny Blogg, Camelot’s Retail Director, underscored the vital function retailers fulfill as National Lottery representatives within communities throughout the UK. She expressed understandable gratification that their endeavors to support retailers appear fruitful, particularly given the challenging circumstances retailers currently navigate.
The National Lottery relies heavily on its retail collaborators. Their commitment, particularly during challenging periods, has been exceptional. We are truly grateful for their efforts and remain dedicated to providing them with assistance.”
The lottery administrator also emphasized the achievements of its retailer assistance center, which has offered materials and education to personnel and allocated more than £2.8 million in incentives since 2018.
Concurrently, the legal dispute regarding the National Lottery’s future persists. Although Allwyn is scheduled to assume control in 2024, the ongoing litigation initiated by Camelot could possibly disrupt the plan.
