BetMGM has formally debuted in the United Kingdom, utilizing the technological framework and infrastructure of LeoVegas, an organization acquired by MGM Resorts in the preceding year. This strategic move introduces BetMGM’s prosperous online sports wagering and iGaming platform from the North American market to a fresh continent.
UK-based gamblers can anticipate a premier-level encounter, with Kambi driving the sportsbook and LeoVegas contributing its proficiency to the casino aspect. The platform showcases a diverse selection of attributes, encompassing alluring prize pools, a specialized loyalty scheme, captivating sports-related incentives, and unique slot machine offerings. BetMGM’s established history in Las Vegas guarantees a secure and dependable online wagering environment for UK participants.
This introduction represents a pivotal component of MGM Resorts’ global expansion plan, which has gained traction following the LeoVegas acquisition. Notably, although BetMGM employs Entain’s technology within the US and Canada, they have pursued an alternative strategy in the UK.
Bill Hornbuckle, the Chief Executive Officer and President of MGM Resorts, conveyed his enthusiasm about greeting international players to their platform. Backed by its robust brand recognition and dedication to an exceptional gaming experience, BetMGM is well-positioned to make notable strides within the UK market.
Gary Fritz, the leader of MGM Resorts International’s online gaming section, stated: “BetMGM has experienced remarkable triumph in both the American and Canadian markets, and we are certain we can replicate that achievement in the United Kingdom, and in additional markets as we grow.”
He continued, “The UK possesses a developed online wagering market and we are convinced the BetMGM brand will connect significantly with both sports gamblers and internet gaming enthusiasts.”
