Bwin has partnered with Borussia Dortmund in a sponsorship agreement valued at €3 million annually. This agreement designates them as a “Champion Partner” for the upcoming four seasons, prominently featuring their brand at the renowned Westfalenstadion until 2021. Expect significant branding and online visibility – bwin is fully committed. Dortmund supporters will also gain access to exclusive content and betting lines through bwin’s platforms. This signifies a major move for bwin, marking their return to sponsoring a Bundesliga club, and they’ve aligned with a powerhouse in Dortmund. They’re emulating other industry giants like Real Madrid and Bayern Munich, who have also collaborated with bwin. However, it’s not solely about the financial aspect; bwin is also committing to support grassroots football programs in Dortmund. This collaboration is mutually beneficial, uniting a global gaming company with one of Germany’s most fervent football teams.
We were brainstorming fantastic methods to engage our Dortmund supporters and connect them with our partners. Imagine activations beyond the arena and some truly impressive joint efforts – stay tuned!
