SimpleWager Collaborates with LIV Golf – Marketing – iGB
Micro-betting specialist SimpleWager has formed a strategic alliance with LIV Golf, the novel professional golf circuit that premiered last year.
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SimpleWager Partners with LIV Golf
Under the accord, SimpleWager will act as the official sports wagering innovation partner of LIV Golf.
SimpleWager will disseminate the league’s real-time game data to sports betting operators and media outlets globally. This will empower single-screen real-time betting technology, supplemented by low-latency video streaming.
The arrangement will enable fans to interact with the game from inception to conclusion, with the option to place a variety of wagers.
“This is a groundbreaking moment for the sport,” declared SimpleWager CEO Chris Bevilacqua. “We are delighted to serve as the official sports wagering innovation partner of LIV Golf.
“We are transforming the way audiences worldwide engage with live sporting events by unlocking fan engagement opportunities. Together with LIV Golf, we will create a new blueprint for how sports leagues can maximize their intellectual property through innovative betting.”
LIV Golf Commissioner and CEO Greg Norman added: “From day one, it has been the league’s mission to develop new ways to bring golf into the future.
LIV Golf is presenting a high-octane tournament and fan encounter, showcasing the world’s top golfers competing concurrently under identical circumstances.
The sport of golf is gaining traction in the multi-billion dollar sports wagering market. LIV Golf is pleased to collaborate with Simplebet, which aligns with their game design where every stroke by every player is significant.
A possible combination with the PGA Tour
The accord arrives after LIV Golf declared last month that it might unite with the conventional golf PGA Tour.
Saudi Arabia’s Public Investment Fund (PIF), which manages LIV Golf, has consented to merge with the PGA Tour and DP World Tour. This will enable joint ownership and resolve all pending legal disputes related to the breakaway LIV Golf series.
The agreement will integrate PIF’s golf business operations and rights with those of the PGA Tour and DP World Tour.
This follows 18 months of upheaval after PIF’s investment in LIV Golf and the staging of its inaugural invitational events. A substantial number of players from the PGA Tour and DP World Tour have pledged their loyalty to LIV Golf.
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