The Hall of Fame Resort and Entertainment Company has joined forces with Betr, a fresh micro-betting enterprise co-established by Simplebet co-founder Joey Levy and social media figure Jake Paul.
The decade-long agreement will designate Betr as the official mobile sports wagering partner of HOFV, commencing in Ohio, contingent upon Betr securing the necessary permits.
As part of the arrangement, HOFV will acquire a minor ownership interest in Betr, partake in revenue sharing prospects, and reap the benefits of cross-marketing, branding, and consumer engagement opportunities.
HOFV stands alone as the sole resort, entertainment, and media organization dedicated to professional football. Earlier this year, the company also declared a sports betting collaboration with Rush Street Interactive.
“This novel partnership will amplify both our gaming and media ventures to further our strategic objectives of continuously generating novel and distinctive sports content and experiences for our fans and patrons,” stated Michael Crawford, President and CEO of HOFV.
Betr, fueled by SimpleBet, debuted this month with a hefty $50 million in financial backing. This platform will empower its users to wager on smaller, more granular events within games, such as pitches and hits in baseball, and plays and drives in football.
The Betr application is set to be released in the coming weeks and will initially be accessible without cost, as the operator is still in the process of securing the necessary permits.
“Our unique offering, combined with our sports media enterprise designed for the next generation of sports enthusiasts, and HOFV’s strengths and capacity to deliver distinctive content experiences in Ohio and across the nation, leads us to believe this will be a fruitful collaboration,” stated Betr CEO Levy.
“We are also thrilled that HOFV will hold an equity position in Betr through this agreement, enabling us to preserve our financial resources while providing HOFV with the potential to benefit from Betr’s success. We value HOFV’s confidence in our company’s vision and are eager to introduce something novel to the industry alongside them, while generating value for all of our investors.”
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